Eternal SBI Card Launch: Fees, Rewards & Who Should Apply

If a good part of your month goes on Zomato dinners and Blinkit deliveries, you've probably wondered how to get rewarded for it.

On 15 October 2026, SBI Card and Eternal (Zomato's parent company) launched a card that does exactly that. The Eternal SBI Card gives instant discounts on Zomato, Blinkit, District and Bistro, plus cashback on a few other apps.

It's a good card for a specific kind of spender, but not-so-good for others.

The Eternal SBI credit card at a glance

The card runs on Mastercard and RuPay. Early access opened on the Zomato, Blinkit and District apps on launch day, and Eternal's card page says only 5,000 cards will be issued in this first round. Applications open in phases from 22 October 2026.

The Eternal discounts apply on top of offers already running on those apps, and the cashback lands as a statement credit. Fuel, wallet loads, gift cards, rent, utilities, insurance, education fees, jewellery, gaming and EMI transactions are excluded from rewards.

Eternal says you can save up to ₹3,500 a month

As per Eternal's headline benefit, you can get up to ₹3,500 a month (or ₹42,000 a year) in rewards, either as a discount or cashback.

But for that, you'd need to spend:

• ₹20,000 a month on Eternal apps at 10% to use the ₹2,000 discount cap,
• another ₹20,000 on partner apps to earn the full ₹1,000 cashback, and
• ₹50,000 at 1% to reach the ₹500 cap.

That's ₹90,000 monthly just on the Eternal SBI credit card.

What you'd actually get back

Take someone who spends ₹30,000 a month on this card, which is ₹3.6 lakh a year.

• ₹8,000 on Zomato and District at 10% is ₹800.
• ₹4,000 on Blinkit groceries at 5% is ₹200.
• ₹3,000 on Uber and ixigo at 5% is ₹150.
• The remaining ₹15,000 at 1% is ₹150.

That's ₹1,300 a month, or ₹15,600 a year, which works out to about 4.3% of everything you spend. You cross the ₹2 lakh waiver easily, so the fee (about ₹589 with GST) comes to nothing.

The catch

The card pays well inside the Eternal apps and thinly outside them. Once you step away from Zomato, Blinkit and District, you earn 1%, capped at ₹500 a month, and the exclusion list covers rent, fuel, utilities, insurance and EMIs. This isn't a card to put your whole life on.

Also, the 3.5% forex markup makes it a poor choice abroad, and it doesn’t offer lounge access.

And then, for now, only 5,000 cards are on offer and applications are rolling out in phases. You can request it from the Zomato, Blinkit or District app.

So, should you get it?

If you spend ₹10,000 or more a month across Zomato, Blinkit and District, request early access. ₹10,000 on Zomato alone at 10% is ₹1,000 back, or ₹12,000 a year, against a fee of about ₹499 +GST that you can also waive by reaching ₹2 lakh of annual spend.

Use it for those apps and the partner brands, and keep a different card for rent, fuel, travel and anything abroad.

If you order in a few times a month and spend most of your money elsewhere, skip it. At 1% on everything else, it won't earn its place in your wallet. You know your own spending better than any launch page does, so check your Zomato and Blinkit statements before you decide.

Disclaimer

This is my honest read, not formal financial advice. I'm not your advisor, and before you act on anything big, run it past a professional. But here's exactly how I'd think about it.